MAMCOM
Anthem Inc’s creative department — Medicaid marketing and member communications (MAMCOM). The goal of this project was to give visual identity to the creative team. The logo development started with the acronym —MAMCOM. I did some trial and errors with the letterforms which eventually led to this final mark.
Scroll to the bottom of this page to view portion of the development phase.
Tools:
Adobe Illustrator
Adobe Photoshop
Adobe XD
Flinto
Mark Development
Final Mark
Implementation